Breaking the Fourth Wall: Why Immersive Theater Is Captivating Modern Audiences
Cal Poly San Luis Obispo's Production of Clue: The Musical (based on the board game) In the world of immersive theater, you are not just watching the show— your part of it , like solving a murder mystery in Cal Poly’s upcoming production of “ Clue . ” In a time where screens have taken over and traditional theater fights to hold attention, immersive productions turn the audience into participants. mingling with actors, choosing where to go, and even influencing the narrative. This genre taps into the human craving for experience over observation. The concept aligns perfectly with the “experience economy,” a growing trend where consumers value unique, personal engagements over material goods . It is the same impulse that makes escape rooms, themed pop-up bars, and interactive museums popular. Immersive theater offers a deeply personal journey rather than a one-size-fits-all performance. So, how does it work? Immer...